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1 – 10 of 18Sijo Saju John, Chaitali Balapure and Benny J. Godwin
The purpose of this paper is to understand the influence of young adults’ socialization and product involvement on family housing and real estate purchase decision-making process…
Abstract
Purpose
The purpose of this paper is to understand the influence of young adults’ socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs in the fast-moving commercial goods category, this paper is considering the real estate family purchase decision as the core point of research and analysis.
Design/methodology/approach
Data were collected from 429 young working adults across various sectors in India. The proposed conceptual framework is tested using structural equation modeling.
Findings
The findings suggest that the teenagers with high social life have a better say in the decision-making process. It was also found that the young adults’ product involvement (measured in terms of gratification and symbol) construct shows how involved they are with the final decision-making in a family. The results suggested that the more young adult socializes, the more voice he has in the family housing and real estate decision-making process.
Originality/value
This paper is the first to analyze the role of teenage socialization and product involvement on family housing and real estate purchase decision-making process. This paper will be practicable to all the stakeholders of the housing industry as a whole.
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Satleen Kaur Sehra, Benny J. Godwin and Jossy P. George
The purpose of the study is to determine website quality, materialism, psychological factors, hedonic value and social media as factors that influence the young adults’ impulsive…
Abstract
Purpose
The purpose of the study is to determine website quality, materialism, psychological factors, hedonic value and social media as factors that influence the young adults’ impulsive housing and real estate buying behavior in India. In addition, this study also measures the mediating effects of social media influence between psychological factors and hedonic value and young adults’ impulsive housing and real estate buying behavior.
Design/methodology/approach
Related literature, quantifiable variables with a five-point Likert Scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into six sections was used. A total of 385 valid responses were collected and analyzed through a structural equation model.
Findings
The results suggest that materialism, psychological factors and social media have a considerable impact on young adults’ impulsive housing and real estate buying behavior. The findings also ascertained that website quality and hedonic value do not have a considerable impact on young adults’ impulsive housing and real estate buying behavior.
Research limitations/implications
This study is limited to the responses of young consumers from a limited number of brokers and regions in India. Future studies could be more widespread across the globe.
Originality/value
As per the review of existing literature, this research is the first, to the best of the authors’ knowledge, to determine the factors affecting the impulse buying decision mainly in the housing and real estate sector with the target consumers being young.
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Rhytham Patial, Talia Maria-Rosa Torres, Connor Berezan, Taneshq Talwar and Benny Godwin J. Davidson
The purpose of this paper is to study the impact of social media and materialism on impulsive buying decisions and real estate. Furthermore, the paper examines whether social…
Abstract
Purpose
The purpose of this paper is to study the impact of social media and materialism on impulsive buying decisions and real estate. Furthermore, the paper examines whether social media correlates with materialism and provides insights that will facilitate a better economic climate.
Design/methodology/approach
The data for the study was collected using an online survey circulated among young immigrants in Canada. A five-point Likert scale was used, followed by structure modeling to test the hypothesis.
Findings
The findings reveal how impulsive buying behaviors are influenced by materialism and social media among young immigrants. The data support two hypotheses since it confirms that social media affects the amount of materialistic wants possessed by respondents and that the higher their levels of materialism, the more likely they are to make impulsive buying decisions, especially when it comes to buying real estate.
Research limitations/implications
As the data was limited to Canada, the findings are limited to this region and could vary across geographic regions. The age group was not considered as a huge factor as minors do not always have the purchasing power in terms of housing.
Practical implications
Materialism, social media and impulsive buying may not always lead to purchasing a home spontaneously. However, one must still consider their financial situation before purchasing anything. The findings in this paper will help customers and consumers of social media to understand what truly drives impulsive buying, resulting in unnecessary purchases.
Originality/value
To the best of the authors’ knowledge, this is the first study to examine the factors affecting impulsive real estate buying decisions among young immigrants in Canada, including social media and materialism.
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Ishika Pradeep, Jossy P. George and Benny Godwin J. Davidson
This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this…
Abstract
Purpose
This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this study also measures the mediating effects of young adult socialization on real estate purchase buying behavior.
Design/methodology/approach
Related literature, quantifiable variables with a five-point Likert scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into four sections was used. A total of 336 valid responses were collected and analyzed through a structural equation model.
Findings
The results suggest that dark triad personality and young adult socialization considerably affect real estate purchase decisions. The development proves website quality does not significantly impact real estate purchase behavior.
Research limitations/implications
This study is limited to a few young consumers’ responses. Future studies could be more widespread globally and should include more variables and offline methods of purchasing behavior.
Originality/value
As per the review of existing literature, this research is the first, to the best of the authors’ knowledge, to determine the factors affecting the real estate purchase decision with factors like website quality, dark triad personalities and young adult socialization involving it.
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Jobin Jacob, Arun Antony Chully, Benny J. Godwin and Jossy P. George
The purpose of this paper is to assess green marketing as an influential factor in the purchase of real estate. In this study, the consumer citizenship behaviour of young…
Abstract
Purpose
The purpose of this paper is to assess green marketing as an influential factor in the purchase of real estate. In this study, the consumer citizenship behaviour of young individuals will be studied with an assessment of real estate purchase intention, strategic green marketing orientation (GMO) and tactical GMO.
Design/methodology/approach
The sample frame consists of young consumers from India’s metropolitan cities. The respondents were in the range of 18 to 35 years of age. These cities provide a high standard of living, more career options and better educational opportunities. Five separate sections of a standardised questionnaire were used, and a structural equation model was used to assess a total of 393 valid replies.
Findings
Green marketing impacts the behaviour that influences the desire of young customer to buy green real estate.
Research limitations/implications
As the focus of this study is primarily on major cities, future research may study similar behaviour in non-metropolitan cities. The study can also be conducted among consumers of other age groups.
Originality/value
The originality, to the best of the author’s knowledge, exists in examining how young consumers’ opinions about green marketing impact their intentions to purchase green houses and real estate in India. This study will be accessible to all parties involved in the housing and real estate industries.
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Andrea Rodrigues, Benny J. Godwin and Jossy P. George
Assessing anthropomorphic tendency in relation to real estate purchase decisions and analysing the elements of friendliness, aggressiveness, pleasure and arousal as a link to the…
Abstract
Purpose
Assessing anthropomorphic tendency in relation to real estate purchase decisions and analysing the elements of friendliness, aggressiveness, pleasure and arousal as a link to the spatial memory of the consumer. This study aims to help brands and advertisers in the real estate industry to create meaningful consumer relationships by using elements that are associated with positive spatial experience. By formulating a detailed questionnaire with adapted variables from proven research and a multilayered approach of theoretic and practical analysis, this paper situates the identified variables in the plane of space and customer experience.
Design/methodology/approach
By using structural equation modeling, this study analyses a sample data of 411 consumers and their response to elements of housing.
Findings
The findings of this study showed that variables of friendliness, aggressiveness, pleasure and arousal significantly impact consumer’s real estate purchase decision; however, anthropomorphic tendency does not have a significant impact. Through theoretical analysis, it was found that spatial memory may have a role in the visual and display of the variables.
Originality/value
The merit of this paper lies in the discussion it has raised with regard to the intersection between theoretics of space and the chosen variables. In the field of business and management, often philosophical implications of spatiality may not be actively associated with numerical computation. This paper not only looks at brand anthropomorphism’s impact on real estate purchase decisions but also looks at friendliness and other mentioned variables as significantly impacting purchase decisions and linked to memory, space and affiliation.
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Sherin Susan Thomas, Jossy P. George, Benny J. Godwin and Amala Siby
The primary purpose of this paper is to determine the role of behavioral characteristics of young adults on housing and real estate loan default intentions. The behavioral factors…
Abstract
Purpose
The primary purpose of this paper is to determine the role of behavioral characteristics of young adults on housing and real estate loan default intentions. The behavioral factors considered in this study are financial literacy, materialism, emotions, indebtedness and risk perception.
Design/methodology/approach
The sample frame comprises of young clients who have taken house loans and work in India’s metropolitan cities. These cities provide a higher quality of life, more employment possibilities and cheaper living costs. A systematic questionnaire was used, which was divided into six components. A total of 352 valid responses were collected and analyzed through a structural equation model.
Findings
The findings suggest that financial literacy, materialism and risk perception have a considerable impact on loan default intention among young adults. The results also ascertained that emotion and indebtedness do not have a considerable impact on loan default intention among young adults.
Research limitations/implications
The scope of this study is limited to India’s metropolitan cities. Future studies can examine comparative examinations of young adults working in the public and private sectors and those working in different cities across India.
Practical implications
This paper contributes to a better understanding of behavioral variables which may lead to the creation of preventive measures for young defaulters. The findings of this study will help financial institutions to improve their credit-offering models.
Originality/value
To the best of the authors’ knowledge, this study is the first to determine the role of behavioral attributes of young adults on housing and real estate loan default intentions in India. This work will be executable to all the stakeholders of the housing and real estate industry altogether.
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Barrie O. Pettman and Richard Dobbins
This issue is a selected bibliography covering the subject of leadership.
Abstract
This issue is a selected bibliography covering the subject of leadership.
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As organizational misconduct, fraud and abuse increasingly make news headlines, public opinion is hardening against organizations that engage in illegal or unethical practices…
Abstract
As organizational misconduct, fraud and abuse increasingly make news headlines, public opinion is hardening against organizations that engage in illegal or unethical practices. Regulators are now acknowledging whistleblowers as frontline watchdogs, while governments are legislating to protect employees who report illegitimate conduct. However, many organizations are out of step: punishing or ignoring employees who speak up. These organizations run the risk that bad behaviour goes unchecked and that internal whistleblowers take their concerns outside the organization, creating reputational damage and potential legal ramifications. We argue that companies need to get back in step with society by encouraging employee voice as an early internal warning system to detect organizational misconduct. A five-step action plan is presented to enable management to create an ethical environment that encourages, trains and rewards employees to speak up openly about ethical concerns.
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