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eLancing is a networked online platform used for distributive problem-solving, economic production and service delivery. The platform includes websites/marketplaces where individuals interested in being hired, and clients looking for individuals to perform some type of work meet. eLancing boasts millions of users and billions of dollars in transactions, and it involves fundamental changes in the nature of work. The motivations of this research stems from the credo and notion in which the advances in technology are transforming firm and market structures, employee-employer relationship and the increased intimacy with decentralized system. In order to explore new applications for the eLancing model, there must be a better understanding of why individuals participate in eLancing activities. The paper aims to discuss these issues.

In total, 48 semi-structured interviews were conducted online with workers at elance.com.

Ten primary motivators for participation emerged that include following: work-family balance, flexibility and autonomy; economic incentives; skills development; trust and transparency; geographical location; unemployment, equality and disability; higher returns; reputation; passion and enjoyment in problem-solving; and revenge.

The current study has added rich qualitative data to the scanty eLancing literature and managerial implications are discussed.

Many universities in the world depend on tuition fees paid by international students as the main source of institutional operating budgets. The current study aims to predict the future of international student recruitment from education agents’ perspectives. The study is qualitative and nineteen interviews were conducted. Results show why students contact international student recruiters before making their decisions regarding which HEIs they will join. Results also highlight the effect of COVID-19 on recruiting international students and finally, four predictions were suggested by interviewees regarding the future of this industry. Discussions and conclusion are presented.

It is salient to be acquainted with the key elements that determine educational tourists’ decision in selecting an overseas destination while considering the rise of international competition amidst nations concerning international students. There has been a growth in the number of nations committed to attracting educational tourists. This issue is evident in countries involved in higher education (HE), such as Northern Cyprus, identified as an edu-tourism destination. Northern Cyprus can attract a whopping number of tourists, and the higher population is most likely to be made up of international students regardless of its interdiction on direct flights and political pressure. This chapter centres on analysing educational tourists’ motivators in selecting a tourism education destination abroad and on revealing effective recruitment and promotion plans towards attracting them. The chapter includes the descriptions and discussions of educational tourism, the HE industry over the years, globalisation and internationalisation of educational tourism, factors influencing educational tourists’ decision-making process and key elements influencing educational tourists’ decisions in HE institutions. At the end of the chapter, a case study is presented that reports the findings of interviews with educational tourists, overseas recruitment agents and Eastern Mediterranean University staff responsible for promoting the institution. The results identified eight factors affecting educational tourists’ decisions on study destination. Those factors comprise cost, ease of access, location, social factors, quality of education, instruction language, cultural environment and communication quality. The sub-factors of the main eight factors are scholarships, destination’s scenery, safety, friends’ and relatives’ influence and cultural differences. This chapter brings a significant knowledge about the motives that affect educational tourists in selecting at a particular HE destination. Based on the study’s findings, educational institutions may consider various recommendations to redesign their strategies towards attracting educational tourists more effectively. Generally, this study promotes an apprehension about the diverse elements that affect educational tourists’ selection of a destination study. An in-depth understanding of these factors will help education institutions’ decision-makers better develop plans of action to provide desired services to educational tourists, attract and keep them in return.

International students face challenges when they attend a university outside their home country. Some of those challenges can be language barriers, expectations of professors, university rules and living situation. All of these can add strain to an already stressful situation of studying abroad. Student integration into a local society can offset some of the anxiety of studying overseas (Mattis, 2019). Students who have made friends are comfortable living within the locale in which they are studying and have reported more satisfaction than those students who have not integrated into a local society (Fischer, 2012). This chapter will study the ways in which students should work to integrate themselves into the local society and how the university and professors can help international students find a way to become familiar and content within the local society. Learning the regional language, culture and social activities help enhance the student’s satisfaction.

International Education is worth billions of dollars to the world economy, and many countries such as the United States, United Kingdom, Canada and Australia have government initiatives that look to stimulate and guide international student mobility, research and technology transfer. The involvement of the state into student mobility does not come without risk. Government foreign policy and international relations between sending countries and English-speaking study destinations threatens to upset the historical norms of international mobility. What is more, world events such as the global pandemic of 2020, will have a profound impact on the future of international education, and may change the international landscape altogether. This chapter will frame the challenges facing institutions who benefit from international mobility in the context of geopolitics and world events. It will explore how institutions can leverage strategic enrolment management tactics to help mitigate enrolment risks posed by global disruption.

This chapter explores the impact of cultural adjustment on international student recruitment and first-year success. The research design consists of a full-year cohort follow-up qualitative methodology study using both undergraduate and graduate students, as well as a two-part interview process and survey of both faculty and service providers, which included 100 research participants. Researchers identified factors associated with international student recruitment and success and how they are being addressed by the research site institution. Recommendations for professional practice are discussed, along with potential areas for further research.

This study investigates the influences of social media marketing activities (SMMAs) on brand preference by focussing on the mediation influence of brand recognisability and the moderator influence of brand signature in higher education institutions in Germany. A total of 257 students were surveyed and the data gathered were tested through partial least squares structural equation modelling. The findings demonstrated that higher-education institutions’ SMMAs had a significant effect on both brand recognisability and students’ brand preference. The findings also empirically proved the significant mediator influence of brand recognisability and the moderator influence of brand signature upon the association of higher education institutions’ SMMAs and students’ brand preference. It is anticipated that the findings of this research could be utilised as a significant solution in the improvement of higher education institutions’ SMMAs, specifically focussing on the significance of each component of SMMAs.

This chapter considers internationalisation strategies to promote international student recruitment and mobility as the central tools of contemporary universities operating in a global and competitive context. It presents an overview of these strategies in the public university context in Italy, which serves as a case study to highlight how universities increasingly give relevance to the internationalisation of education in their strategic plans to attract overseas students and encourage incoming and outgoing student mobility. The document-based analysis of the Italian case reveals a prominent commitment from public universities to promoting internationalisation through different strategic performance objectives that contribute to the internationalisation of students and fuel their mobility and recruitment on a global scale. This research provides empirical evidence of the saliency of the internationalisation of education within the strategic missions of universities. It also addresses the connection between the internationalisation of university education and performance-based funding.