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The circular economy (CE) proposes that all materials flow in a close-looped system. Waste generated by one production stage may be useful in another. Thus, the idea of a CE is linked to the goal of zero waste (ZW) and promotes a range of sustainable economic, social and environmental benefits in each sector. When we apply this to construction waste management, waste can be managed through reducing, recycling, upcycling and reusing. However, there is an inevitable cost implication associated with this process due to the additional requirement of inventory and waste processing, and this becomes a disincentive to implementing the CE. Formal institutions, referring here to legal rules and regulations, play a critical role in motivating firms and individuals towards a CE. As different countries have different government rules and regulations, and there is limited research on their differences, we review Asia’s and Europe’s legal rules and regulations relevant to the goal of ZW and CE in the construction sector.

This paper investigates how a regulator pursuing social welfare maximization designs an optimal subsidy scheme to stimulate technology innovation in the presence of a consumer green premium. Specifically, the authors solve the following questions: (1) Does the consumers' green premium affect the design of the subsidy scheme? (2) How should the firm choose a green technology innovation strategy under the optimal subsidy scheme? (3) Does technology innovation bring higher social welfare and lower environmental impact?

The authors first develop a game model to explore the impact of subsidy schemes on social welfare without considering technology innovation. Then the authors investigate two innovation strategies, in-house innovation and external introduction, under the optimal subsidy scheme. Finally, they illustrate the optimal choices of innovation strategy for the firm, consumers and regulators.

The results reveal that the subsidy scheme will not always increase social welfare, which depends on the environmental improvement coefficient of the unit green level. The optimal subsidy level increases with the green premium, but it is not related to the size of the consumer green segment. Moreover, the success rate of in-house innovation will raise the optimal green level, but the company benefits from an increased success rate of in-house innovation only when the green segment is large enough. The green segment size and external green level jointly determine the choice of technology innovation strategy.

This research is the first to analyze this problem while considering the green demand and subsidy scheme simultaneously as drivers of a firm's technology innovation, thereby providing new managerial implications for decisions by the regulator and firms.