Search results

The study examines how adopting e-paisa technology (a mobile payment system) enhances micro-entrepreneurs' perceived success and subjective well-being during the COVID-19 global pandemic. The study also theorizes the moderating effects of gender through a moderated-mediation model.

The data are collected from 282 micro-entrepreneurs in Pakistan using a two-week time-lagged approach to test the hypothesized framework. The analysis was conducted using the PROCESS macro moderated-mediation method.

The results affirm that adopting e-paisa technology positively relates to perceived entrepreneurial success, ultimately increasing the entrepreneur's subjective well-being. Furthermore, in hypothesized moderated-mediation paths, the moderation effect of gender was stronger for women than men.

From the perspective of diversity, equality and inclusion, adopting a digital mobile payment system can be regarded as a catalyst for the inclusion of women entrepreneurs in marginalized communities, enabling them to continue their micro-businesses in times of global crises. Further, it is also suggested that public–private sector partnerships are essential for promoting a sustainable entrepreneurial ecosystem that subsequently leads to social and financial inclusion in marginalized communities.

The mediating role of perceived entrepreneurial success contributes to understanding the importance of psychological functioning among technology acceptance model (TAM) attributes and entrepreneurs' subjective well-being. In addition, theorizing gender differences in TAM and subjective well-being relationships revealed women's advantages, challenging the prevailing belief that women are less fortunate in entrepreneurial endeavors. This raises the need to reconsider and maybe change the perspective to consider women as a disadvantaged group in entrepreneurship.

This study aims to offer a holistic halal cosmetic consumption framework by describing the current knowledge about halal cosmetics and presenting new directions for future research.

The theory, method and context–attributes, decision and outcome systematic review framework was used in this study. This study addresses the halal cosmetics literature published in the Scopus database: nonpredatory journals between 2010 and 2021.

This study found seven antecedent categories that affect four halal cosmetics consumption decisions. Those decisions led to three outcomes. In addition, behavioral theories were identified as the most frequent theory used to explain this phenomenon in personal and business settings.

To the best of the authors’ knowledge, this is the first systematic review of halal cosmetics consumption. This study explores the relevant theories, contexts, methods, antecedents and consumer decisions. Therefore, this study offers important insights into this phenomenon.

Food waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste.

The authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users.

The results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts.

The current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.

This paper aims to describe the lived experiences of modern urban mothers in Pakistan as they navigate shared motherhood responsibilities with family elders. This paper brings to light their feelings, fears and ambitions towards safeguarding the environment for the future of their children, by reconciling ancient traditions of their female elders with contemporary sustainable consumption practices.

This phenomenological study explores lived experiences of urban mothers through in-depth personal interviews. Their discourse explores sharing childcare responsibilities with family matriarchs, negotiating “green” parenting strategies between intergenerational parenting partners.

Navigating life through the intersections of modernity and tradition and ethical choices and consumerism, urban mothers integrate wisdom of their ancestors into their modern lives to mitigate the environmental degradation of today.

This study sheds light on a unique genre of green mothers, termed as the traditionally green eco-mom, which allows modern mothers and their female elders to synchronously adopt sustainable childcare behaviours that overcome intergenerational barriers by reconciling contemporary lifestyles with traditional wisdom.