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This chapter examines the patterns of immigrants’ integration in a state of the Midwest of the United States, Indiana, which has experienced a growth of more than 250% of the foreign-born population in the last 20 years. The study, based on in-depth interviews and document analysis, examines the ways that immigrants blend into mainstream society in everyday life and in social interactions, as well as the obstacles they encounter in this process. The study reveals the cultural changes in the host culture as a result of the large number of immigrants who have established their residence in this state, the dichotomies that emerge between “natives” and “newcomers.” It also shows that immigrants stay connected to their country of origin through electronic media (in particular television and computers) and how this technology affects the process of integration. Finally, the study demonstrates that there is a process of segmented assimilation and variations in the immigrants’ sense of identity according to their socioeconomic status and ethnic background.

While the tourism sector is experiencing one of the worst crises in its history due to COVID-19, institutions and governments continue to try to minimize the effects. Social networks have become an indispensable tool for communications and product sales. This case study focuses on integrating the use of social networks for the tourism sector in order to contribute to the reconstruction of the territory of Andalusia. To achieve this goal, a multistage content analysis has been carried out. On the one hand, the metrics of the institution in charge of tourism in the region have been analyzed, and on the other hand, the same study has been carried out with the residents. From this comparison it is established that residents attract more comments and responses in their individual posts about Andalusia than those published by the Andalusian government entity. Therefore, the resident can become the influence of his territory and can contribute to attract tourists and to show the products that are offered in his region. This research provides the evidence for the institutions in charge of promoting tourism to take into account the resident as a dynamic agent in overcoming the consequences of the pandemic.

A model on the cognitive elements of engagement is adopted and content analysis, along with sentiment analysis, has been used to explore the post characteristics and the levels of stakeholders' interactions in controversial and non-controversial European industries through three Poisson regressions. At last, an ANOVA test has been used to check the level of interaction regarding the coronavirus disease 2019 (COVID-19)-related aspects.

The intrinsic characteristics of controversial industries cause the stakeholders’ skepticism about their corporate social responsibility (CSR) strategies. This results in the need to elaborate proper involvement strategies to approach industries' stakeholders. Such need has assumed relevance during the COVID-19 crisis and has traced a certain border between the companies that are more sensitive to the social side of the surrounding environment and the ones that are less involved in risky sectors. The present paper aims to understand the role of social media in stakeholder engagement, and social media's characteristics, and tries to elaborate on companies' CSR communication readiness to the challenges shown by the pandemic.

The study reveals how the success of stakeholder engagement in CSR communication is affected by both controversial sector membership and the characteristics of the posts such as the inclusion of the sustainable development goals (SDGs). In addition, the study emerges how the European companies have focused on social aspects in companies' communication, revealing a certain readiness for the COVID-19 challenges.

Building on a model of cognitive elements of engagement, the present study provides useful insights for companies' next engagement strategies on social media. Moreover, the thematic analysis provides a benchmark for the improvement of current corporations' communication strategies in light of the pandemic effects.

This paper contributes to the literature by investigating the role of Twitter as a stakeholder engagement tool and identifies the drivers for an effective Twitter content strategy. Moreover, the paper provides a useful proxy for current and future research on the COVID-19-related CSR communication.

The purpose of this paper is to analyze how sustainability was operationalized in the Spanish universities through plans and actions that contribute actively to the achievement of the sustainable development goals (SDGs).

A systematic search and content analysis served to examine information available on websites belonging to the 76 universities listed in the Conference of Rectors of the Spanish Universities (CRUE).

The participation of Spanish universities on initiatives focused on sustainability is very limited, highlighting the negligible role of private institutions in which topics like sustainability and the 2030 Agenda/SDGs were scarcely addressed.

The study outlines the actual extent of the inclusion of sustainability in particular co-curricular actions toward the SDGs in the CRUE. The findings enable to define a long-term sustainability road map for the Spanish university system.

The principal aim of this study is to assess the determinants of patient satisfaction in a gastrointestinal (GI) endoscopy service.

A standardised questionnaire is the tool used to measure the perception of patient satisfaction. Questions were grouped by topic into the following sections: service choice, access, approach to the service, endoscopic procedures, staff caring, endoscopy facilities, histological biopsies, ticket payment, communication and information, therapeutical advice and demographic information. The answer format for subjective questions was generated using a Likert‐type scale. The patient satisfaction outcome was obtained from questions about the utility of endoscopy and the willingness to come back to the service again. The determinants of satisfaction identification were evaluated using a multiple logistic regression.

The questionnaire was administered by the same interviewer to 200 consecutive patients of the Endoscopy Service of the National Cancer Institute in Bari (93 males and 107 females). The variables associated with satisfaction in the most parsimonious logistic model were: hospital cleanliness, comfortable endoscopy area, adequate explanation of endoscopic diagnosis, training and caring of medical staff.

In the survey patient satisfaction with the GI Endoscopy Service is associated with both good structure quality and physician‐patient communication.