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Although scarce in the literature of entrepreneurship, the Aztec and Mayas (as well as the Incas), two of the most important civilizations in ancient Latin America, are considered by us as entrepreneurs. This is our departing point for understanding where entrepreneurship was born and built in Latin America. Unfortunately, its indigenous communities still are far behind in terms of labor, quality of life, poverty, and economic opportunities. From the ethnic entrepreneurship theory and after a deep literature review, a model is proposed for our region, a starting point to analyze and understand its processes in our region, thus making an impact on the development of public policies that can ultimately alleviate and improve the condition of this communities, and by going back to its roots, give a clearer picture of the reasons behind the present and future condition of entrepreneurship in Latin America.

The notion that the family have a profound effect on human behavior is indisputable and has been studied extensively, including business administration. However, these studies have focused on developed countries. So, it can be identifying a research gap related to understand these countries, especially from a contextual perspective, which is the one that has received less attention from the academy.

This paper presents a theoretical review of the contextual perspective of the study of family businesses that concludes with the proposal of a model that integrates the structural barriers to contextualize the analysis family businesses in emerging economies, especially in rural zones.

Three case studies of companies located in the Puuc biocultural region in Yucatan, México, are presented and discussed.

The cases presented are family businesses: “Vida Vida,” “La Vaquita,” and “Lool-Beek” in which similarities were found in the way they face the particularities of their environment and how the integration of family members responds to uncertainty due to the precarious legal framework and the scant economic development they face.

This paper proposes that the structural barriers faced by emerging countries should be integrated as a differentiated variable, especially those located in rural areas since there imply greater challenges than urban areas. Likewise, it highlights that the emotional connections of family businesses with their territory give them roots, and this contributes to the continuity of their businesses and empowers them to face challenges such as natural disasters and the COVID-19 pandemic.

This chapter is about an analysis and reflection on the actions, programs, and regulatory frameworks of the Mexican government for the promotion of entrepreneurial activity during the twentieth century. A documentary review is presented based mainly on the presidential reports available in the virtual legal library of the National Autonomous University of Mexico, the Center for Documentation, Information, and Analysis of the Chamber of Deputies (Cámara de Diputados), and various publications of experts on economic history, considering the twentieth century: from the year 1900 with the end of the Porfiriato until the six-year term of Ernesto Zedillo that ended in 2000. The public policies of these 100 years were reviewed and based on this, was analyzed the importance assigned to the creation, development, and consolidation of companies and their importance in public policies. Special emphasis is given to instruments for the creation of new businesses or the development and strengthening of small- and medium-sized enterprises.