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1 – 3 of 3Ana-Maria Parente-Laverde, Izaias Martins and Laura Isabel Rojas de Francisco
This study aims to analyze the effect of institutional dimensions and corporate reputation (CR) on the performance of Latin American companies using a study framework built on…
Abstract
Purpose
This study aims to analyze the effect of institutional dimensions and corporate reputation (CR) on the performance of Latin American companies using a study framework built on institutional theory.
Design/methodology/approach
The authors used a panel data analysis of 45 companies from the 6 biggest economies in Latin America for 5 years.
Findings
The authors found a positive effect between institutional independence and transparency perception, certifications, social norms, chief executive officer (CEO) international experience, board of directors' networks and CR with international performance (IP) and a negative effect between property rights protection and the perception of corporate social responsibility (CSR) with performance.
Originality/value
The uniqueness of this paper is based on the analysis of institutional and reputational variables on the IP of firms from emerging markets.
Propósito
Este estudio busca analizar el efecto de las dimensiones institucionales y la reputación corporativa en el desempeño internacional de las compañías latinoamericanas, desde una perspectiva de la teoría institucional.
Diseño/metodología/enfoque
Los autores usan un análisis de datos de panel de cuarenta y cinco compañías provenientes de las seis economías más grandes de Latinoamérica, durante cinco años.
Resultados
Se encontró un efecto positivo entre la interdependencia y la transparencia institucional, certificaciones internacionales, normas sociales, experiencia internacional del gerente, las redes de la junta directiva y la reputación corporativa con el desempeño internacional. Así mismo, se encontró un efecto negative entre la protección a la propiedad intelectual y la percepción de responsabilidad social con el desempeño.
Originalidad
La excepcionalidad de este artículo se basa en el análisis de variables institucional y reputacionales en el desempeño de compañías provenientes de mercados emergentes.
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Keywords
Ana-Maria Parente-Laverde, Laura Rojas-DeFrancisco and Izaias Martins
Reputation transfer between countries and companies, and its impact on the internationalization process of organizations is an emerging topic in the international business and…
Abstract
Purpose
Reputation transfer between countries and companies, and its impact on the internationalization process of organizations is an emerging topic in the international business and marketing field. Using the resource-based view (RBV) and institutional theory as a theoretical framework, this study aims to describe the relationship between Colombia's reputation and its companies' perception from the perspective of the food and software industries.
Design/methodology/approach
This qualitative, exploratory and descriptive study is based on data collected through the application of 24 interviews with experts and Colombian and global company's leaders. An analysis of the concepts, categories and relationships was conducted, followed by thick descriptions.
Findings
There is reputation transfer between countries and organizations in the following cases: (1) during initial stages of the internationalization process, (2) within companies and industries that share values with the country of origin perceptions and (3) when the country of origin institutional context leverages the reputation transfer between companies and countries.
Research limitations/implications
It contributes to the field by helping to the conceptualization of the process and adding important elements to the transfer process, such as actors and values, especially in country repositioning cases.
Practical implications
The study provides inputs to policymakers for the creation of the country brand and the management of country image, and to businesses in their corporate image and reputation strategies.
Originality/value
The uniqueness of this paper is based on the analysis of reputation transfer in an emerging country that is repositioning its image and reputation.
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Keywords
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Emerging market firms expanding into foreign markets often initially exploit any favorable elements of the reputation and image of their home country. But through activities that include compliance with institutional norms, certification and appropriate training of producers and suppliers it is possible to develop a positive corporate reputation and become less influenced by country-of-origin (COO) effects.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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