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Post-COVID-19, public K–12 schools are still facing the consequences of the years of interrupted learning. Schools serving minoritized students are particularly at risk for facing challenges with academics, behavior and student social emotional health. The university counseling programs are in positions to build capacity in urban schools while also supporting counselors-in-training through service-learning opportunities.

The following conceptual manuscript demonstrates how counselor education counseling programs and public schools can harness the capacity-building benefits of university–school partnerships. While prevalent in fields like special education, counselor educators have yet to heed the hall to participate in mutually beneficial partnership programs.

Using the multi-tiered systems of support (MTSS) and the components of the university–school partnerships, counselor educators and school stakeholders can work together to support student mental health, school staff well-being and counselor-in-training competence.

The benefits and opportunities within the university–school partnerships are well documented. However, few researchers have described a model to support partnerships between the university counseling programs and urban elementary schools. We provide a best practice model using the principles of university–school partnerships and a school’s existing MTSS framework.

A growing body of social research analyzes how the biomedical interest in detailed molecular aspects of people's bodies (genes, biomarkers, DNA) affect everyday notions of health, risk, and responsibility for health problems. However, this research focus has been largely neglected in social alcohol research. The purpose of this paper is to report on some early findings from a study of media portrayals of biomedical alcohol research and to present a rationale for studying biomedical alcohol research more broadly.

The empirical discussion is based on textual analysis of 90 newspaper articles published in Swedish newspapers between 1995 and 2010 and one‐on‐one semi‐structured interviews with 24 newspaper readers about their interpretation of the newspaper portrayals. The motives for studying biomedical alcohol research more broadly are discussed in relation to existing research and theories of biomedicalization.

It is found that a large majority of the newspapers cite biomedical researchers to explain the mechanisms of addiction, and that biomedical research is often presented as revolutionary in scope. However, journalists also act as storytellers who explain the biomedical research results to readers. The reward system proved to be a central notion among the interviewees, who had their own, different and varying definitions of the concept. The authors suggest a framework for analyzing how biomedical knowledge is produced, communicated and utilized by three types of key actors.

The study presents a novel framework for studying biomedical alcohol research.

Knowledge of how institutions “work on the ground” is central to understanding how macro-pressures shape organizations and their participants. Four examples of the interplay between micro and macro are provided to give a richer account of institutions, both as process and outcome. One, as wider trends diffuse, they are pulled down locally, but the scripts are utilized in divergent ways. Two, as organizations make sense of social forces, these movements are received differentially, with micro-practices and macro-influences becoming entangled. Three, trends can be opaque to those who seek to follow them, resulting in unintended forms of implementation. Four, sociological miniaturism illustrates how the micro captures the macro as lived experience.

This research study aims to investigate consumer usage motivations for three of the top social media platforms today: Facebook, Twitter and Instagram. Additionally, through understanding various platform distinctions, firms can understand which social media platforms consumers prefer to use to co-create with brands online.

An exploratory qualitative study is first conducted to understand consumer motivations for using different social media platforms. The main study tests five hypotheses related to consumer usage intentions and social media co-creation behavior across three social media platforms. A survey is conducted with 1,050 social media users with a comparison of mean responses using multivariate analysis of covariance.

Results support significant differences between platforms in terms of use and co-creation behaviors. For informational purposes, consumers gravitate toward Twitter. For social purposes, Twitter and Instagram are preferred. Instagram is the primary platform for entertainment motivation as well as co-creating with brands via social media. Surprisingly, Facebook shows the lowest usage intentions and co-creation despite being the largest platform and network most widely used by marketers.

To the best of the authors’ knowledge, this is one of the first studies to take a multi-platform approach to understanding consumer social media use and co-creation with brands. The results highlight that marketing academics and practitioners must segment the various social media platforms as each offers unique value propositions to consumers.

Although some opinions on the recent 28th OCCA Exhibition went so far as to describe it as a “disaster”, others ranged from “satisfactory” to “well worthwhile”. Personally, having got into conversation with some Dutch and German visitors over some rather atrocious sandwiches for lunch at Alexandra Palace, we felt highly embarrassed at the seedy surroundings of Alexandra Palace and at the general “low key” of the whole affair. If we had travelled to Amsterdam or Frankfurt for a similar exhibition then we would feel positively guilty in trying to justify the expense.

This case serves as an introduction to field sales management. A manager must address three sales representatives' ingrained behaviors in order to implement a major shift in marketing strategy. Students should recognize the nature of the "man-in-the-middle" squeeze: the manager caught between the pressure of implementing a new strategy from the top and the resistance to change from the bottom.

Three examples are given of the work of Queen Alexandra College for the Blind in Birmingham. A Commercial Studies course which helps visually handicapped students to cope in a workplace environment is described. The students learn to use office machines and all students have three weeks′ work experience.