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The purpose of this research is to analyze implications of SEE trade liberalisation for the B&H agribusiness sector and to provide policy recommendations for both the public and private sector.

This study uses revealed comparative advantage (RCA) index and Grubel‐Lloyd index (GLIIT) to indicate sectors and markets where country's exports are more (or less) competitive in relation to their trading partners, present on a given destination market.

B&H agrifood import, export and trade deficit are growing, but export growth rate is significantly higher, especially on SEE markets. The values of RCA and GLIIT index are indicating better overall B&H agribusiness performances at SEE market in comparison with EU 27. Findings confirm that trade liberalization opened up a window of opportunity, which is not efficiently utilized by B&H agribusiness sector.

RCA does not provide information of how spotted advantages will evolve and overlooks impacts of public policies. The GLIIT offers no information of correlation in quality between imported and exported goods.

As for the government, the main implication is the mode to improve the business environment, especially to empower institutions which have to provide services in order to meet international agreements requirements and customers' requirements.

There are no studies examining B&H agribusiness trade patterns, competitiveness and level of integration at SEE market which used disaggregated trade data. The outcomes could be used to craft both direct public sector policies and private business policies in order to improve sector competitiveness.

Food fraud as intentional deception for economic gain relies on a low-tech food value chain, that applies a ‘paper-and-pencil approach’, unable to provide reliable and trusted data about food products, accompanied processes/activities and actors involved. Such approach has created the information asymmetry that leads to erosion of stakeholders and consumers trust, which in turn discourages cooperation within the food chain by damaging its ability to decrease uncertainty and capability to provide authentic, nutritional, accessible and affordable food for all. Lack of holistic approach, focus on stand-alone measures, lack of proactive measures and undermined role of customers have been major factors behind weaknesses of current anti-fraud measures system. Thus, the process of strong and fast digitalisation enabled by the new emerging technology called Industry 4.0 is a way to provide a shift from food fraud detection to efficient prevention. Therefore, the objective of this chapter is to shed light on current challenges and opportunities associated with Industry 4.0 technology enablers' guardian role in food fraud prevention with the hope to inform future researchers, experts and decision-makers about opportunities opened up by transforming to new cyber-physical-social ecosystem, or better to say ‘self-thinking’ food value chain whose foundations are already under development. The systematic literature network analysis is applied to fulfil the stated objective. Digitalisation and Industry 4.0 can be used to develop a system that is cost effective and ensures data integrity and prevents tampering and single point failure through offering fault tolerance, immutability, trust, transparency and full traceability of the stored transaction records to all agri-food value chain partners. In addition, such approach lays a foundation for adopting new business models, strengthening food chain resilience, sustainability and innovation capacity.

The purpose of this paper is to set out to define lifestyle pattern framing behavior shared by traditional food products (TFP) and organic foods (OF) consumers to identify, if possible, a generic way to facilitate development of TFP and OF production in order to pave the road for more sustainable food production and consumption.

A convenience, non-probabilistic sample (n=800) was designed and customer survey was conducted in December 2013 in Bosnia and Herzegovina. Exploratory factor analysis and cluster analysis were performed to identify common lifestyle pattern shaping consumption of both products’ groups.

TFP and OF consumption patterns are driven by common lifestyle pattern defined by concern for welfare of all people, social equality and nature; and by consumers’ belief that food is a basis of their health, while food and cooking make an important part of family life.

This study shows that public and private promotion/marketing policies for OF and TFP need to be designed in a way that strongly emphasizes their symbolic meaning that elicits in consumers feeling of belonging to both local community and their family, and at the same time highlights the level of social responsibility of their producers. In addition, this study contributes to the body of knowledge in this area.

No similar study has been done to date that was focussed on identifying common combination of lifestyle factors that frame and drive customers’ tendency to purchase either TFP or OF products. This study offers a unique and valuable insight into topics and values around which a generic public or private promotional strategy for the two product groups would evolve, and which will decide effectiveness of any such strategy.

In the last 3 decades, the rapid growth of tourism activities is evident. Globally, tourism is becoming of prime importance for the development of local economies. A similar trend is observed in the Balkan region and in Bosnia and Herzegovina. The total contribution of tourism in GDP of Bosnia and Herzegovina growth is evident, from 2.0% in 2011 to 2.6% in 2017, with bright forecasts from United Nations World Tourism Organisation (UNWTO) which predicted the 3.4% share of tourism in national GDP by 2028. With aim to indicate the development potential of the touristic sector, gastro tourism sector was ‘screened’ through questionnaires with tourists (n = 245) and with destination management offices (n = 7). This approach should provide insights into stakeholder's capability to understand and react to new challenges that brings gastro tourism; insights into the current gastro offer; and insight into profile, motives and overall tourist's satisfaction. Main findings of the study show that the stakeholders' activities and understandings are not enough to provide a unique identity to the sector. On the other hand, tourists' profile and expectations rise with level and type of information they gather, and this study shows that tourists' expectations are more influenced by the age, education and gender of the tourists', while their satisfaction depends on the working status and monthly income. Future research, which is also the main implication of this study, should follow three main avenues: (1) how to build efficient governance mechanism to ensure development of strong stakeholder network able to create, execute and reinvent shared vision and strategic plan; (2) building knowledge and understanding of local culinary system and practice as step ahead in process of territory interpretation and transformation into the valuable intangible touristic resources; and (3) gastro tourist needs, wishes and ways to engage tourist.

This chapter provides an overview of entrepreneurship in Montenegro, through various aspects of the analysis. The chapter begins with an analysis of the role and importance of the development of entrepreneurship in Montenegro, followed by an analysis of the institutional and strategic framework for supporting the development of entrepreneurship. In this sense, a significant segment of the chapter is the analysis of various strategic documents, with a special focus placed on the role of the entrepreneurship development strategy, as well as the institutions responsible for the creation and implementation of entrepreneurship policies in Montenegro. The study also includes state measures, that is, support programs for the development of entrepreneurship, and thus the overall Montenegrin economy, which belongs to the group of less developed countries. In addition, the chapter indicates the importance of entrepreneurial learning in the development of entrepreneurial activity. The analysis shows that entrepreneurship is a concept that is increasingly used in Montenegrin economic theory, but also that it is increasingly present in everyday life, which is confirmed by numerous examples from practice. Therefore, through a multi-context analysis, the study depicts the environment for entrepreneurship development in Montenegro, including an overview of the state support, the influence of various factors, as well as certain forms of entrepreneurship that are current, and those that may be promising. The chapter ends with recommendations and guidelines for the further development of entrepreneurship in this country. With this regard, the key elements for increasing entrepreneurial activity are recognized in multiple support for a greater number of people to get involved in business, as well as in the improvement of a favorable business environment through the strengthening of institutional and infrastructural support.

Being the basic need of humans, but also an attractive element of the tourist offer, gastronomy is related to the attractiveness of a destination, and Balkan gastronomy is considered to be one of the most positive aspects of the tourist image of the region. This study aims to investigate the locals' perception of gastronomic specificity of ‘Balkan food’ and national (local) food as well. Furthermore, the study investigated how ‘Balkan food’ is perceived in terms of its tourist potential, uniqueness, quality, nutrition and its general role in the creation of a joint ‘Balkan’ tourist brand. The methodology included a historical approach and a survey which involved110 respondents. Out of 21 traditional dishes identified in the official tourist promotional activities of selected countries and a review of the relevant literature, the following are identified as regional ‘Balkan’ dishes: ‘pečenje’, ‘musaka’, ‘ćevapi’ and ‘sarma’. The following are identified as national dishes: ‘pastrmajlija’, ‘sogan dolma’, ‘raštan’, ‘pašticada’, ‘burek’ and ‘svadbarski kupus’. The results indicated that some nations have specific knowledge of certain dishes being considered national and regionally present, while other nations show a lack of knowledge of food origin and regional presence in identified countries. Furthermore, the results showed that different dimensions of Balkan cuisine significantly contribute to the tourist potential of the region, while the contribution of its nutritive characteristics is perceived as less important. Results showed that ‘Balkan food’ is considered to be important for the improvement of the ‘Balkans'’ image and promotion, as well as important for the creation of the regional tourism brand.