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This paper seeks to analyse Foster's Lager advertising since the early 1980s. In particular, it aims to focus on the Foster's Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”.

A close textual analysis consisting of semiotics, shot combination analysis, and content analysis is incorporated into the discussion of the Foster's Lager advertisements examined. These methodologies are helpful for deconstructing mediated representations of this iconic beer brand.

Nationalism and humour have both played an important part in Foster's Lager advertising campaigns. However, campaigns in more recent times have become more sophisticated and ironic. In examining a number of significant advertising campaigns for Australia's flagship beer, the transition from national to global beer brand can be documented. Since 1888 the brand name Foster's has evolved from being just one of a number of beer brands in Australia to the international flagship product of the global beverage giant, and fourth largest brewing company in the world, Foster's Group Limited.

In particular, the Foster's Lager “I Believe” campaign was an excellent example of the witty use of nationalism and patriotism to communicate a message.

Examining how the Foster's Lager brand evolved into a global brand provides lessons for marketers and educators, particularly in the effective use of commercial nationalism.

The paper brings a detailed analysis of the successful use of commercial nationalism.

Herbert Morris and Hydrovane outwardly have little in common. One is a long established cranemaker which five years ago faced a bleak future. The other is a relative newcomer to the compressor business, with a continuous growth and profit record. Yet they — and countless other companies in the UK — share the same management determination to keep industry alive and kicking in the face of current adversity. Reports by Ken Gooding and Chris Phillips.

In March 2014, the minister responsible for public housing in the state of New South Wales in Australia announced that all 600 public housing tenants living in the historic heritage-listed adjacent inner-city neighbourhoods of Millers Point and The Rocks in Sydney were to be moved and the homes sold to the highest bidder on the open market. There were to be no exceptions, and the last public housing resident was moved from the area in July 2018. A common view is that public housing areas in countries with a residualised welfare system are characterised by attenuated social ties, anomie and bleakness. This chapter examines neighbouring, social ties, mutual assistance and sense of community among public housing tenants in Millers Point and demonstrates that this is not always the case. Drawing on 48 in-depth interviews with residents, plus observation, I show that the social connections among public housing tenants in the area were unusually strong and enduring. I argue that in order to understand why this was so, we need to look at the physical and social features of the area. Following on from the seminal work of Jane Jacobs, the New Urbanism movement argues that compactness, mixed land use and walkability are crucial enablers of social interaction and neighbourliness. These physical features were present in Millers Point. There is now a recognition by New Urbanism scholars that physical elements in themselves rarely create community and that the social features of neighbourhoods also have to be taken into account. In the case of the public housing tenants in inner Sydney, the key social features were longevity of residence and homogeneity. Another crucial aspect was a strong sense of social obligation. This was partially due to the presence of strong trade unionism in the area historically and the intermittent nature of employment at certain periods, which ensured neighbours rallied round to help those who were less fortunate.

This paper aims to trace the emergence, rise and eventual fall of Mojo-MDA. Established as a creative consultancy in 1975, Mojo embarked on an ambitious growth strategy that would see it emerge as Australia’s first multinational agency. By examining the agency’s trajectory over the 1970s and 1980s, this paper revisits the story of an Australian agency with boundless confidence to develop a more nuanced understanding of the dynamic role played by corporate culture in the agency's fortunes.

This study uses reports and features published in the Australian advertising trade press, along with other first-hand accounts, including oral history interviews and personal correspondence with former agency staff.

By identifying the forces and influences affecting Mojo-MDA’s outlook and operations, this paper demonstrates the important yet paradoxical role that corporate culture plays in both building and undermining an agency’s ambitions and the need for marketing historians to pay closer attention to it.

This examination of an agency’s inner machinations over an extended period presents a unique perspective of the ways that advertising agencies operate, as well as the forces that drive and impede them, at both national and global levels. The Mojo-MDA story also illustrates the need for marketing and business historians to pay close attention to corporate culture and the different ways that it affects marketing business and practices.

ANY GOOD DICTIONARY will define its terms, and this is a good precedent to follow. What is meant by ‘the affability factor’ comprises many elements which act together to create a favourable environment for a) first use of the library, and b) for the encouragement of repeat visits.

Confidence in airframe structure integrity must never be compromised, particularly where the structure is safety critical. There are, however, increasing pressures, cost being one of the most significant, to reduce or eliminate customized testing of airframes. Certification of airframes by analysis is, therefore, desirable. The question to be answered is ‐ is it possible? Provides an overview of five years’ work in producing a methodology and best practice for structural analysis, which provides a concrete procedure for answering this question.

The anthropological and sociological purpose of this article is to illustrate the importance of humour within hospitality and, in particular, licensed retail management. With the aid of a number of examples and with the results of some field studies it seeks to conduct a preliminary analysis of the use of humour in a licensed retail context. The aim is to illustrate that within this context, humour is not just a trivialising process. It has other functions and benefits. It also has its limitations. The intention is to show that humour can be, amongst other things, a form of human and organisational communication that is as serious and as subtle as any other. As such it is an appropriate subject for management attention, particularly in this context. Making money and making jokes are compatible activities in licensed retailing, as many publicans will testify.

Purpose – The aim of the study is to contribute to a better understanding of activity-based costing (ABC) implementation systems in the context of a developing country such as Jordan. The main objectives of the study were to determine the extent of ABC implementation within the Jordanian industrial sector and identify the factors that facilitate and motivate the decision to implement ABC. Additional objectives include determining the problems associated with ABC implementation and assessing the degree of success of ABC implementation.

Design/methodology/approach – A questionnaire survey was conducted during 2008 among 88 Jordanian industrial companies that are listed on the Amman stock exchange. Eighty-eight questionnaires were distributed and 61 were returned giving a rate of response of 69.3%.

Findings – The survey findings indicate that ABC implementation among the Jordanian industrial companies is quite satisfactory. The rate of ABC implementation is about 55.7%. The most cited factors that facilitate the decision to implement ABC were that adequate training was provided for designing ABC and operating data in the information system are updated in real time: followed by the fact that adequate training was provided for using ABC. The most influential factors that motivate the process of ABC implementation are among others the increasing proportion of overhead costs, growing costs, including product costs and administrative costs, and currently the increasing number of product variants. Further factors are identified in the paper.

Originality/value – Most previous studies focused only on the implementation of ABC in western developed countries. The results of this study make a contribution to existing knowledge in the area of the implementation of ABC, especially in eastern developing countries such as Jordan. In addition, the current study used a multi-attribute to measure success of ABC implementation within the Jordanian industrial sector. This multi-attribute was composed of satisfaction with ABC implementation, the degree of using ABC in decision making and the success of ABC implementation.