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One of the most marginalized communities in India is the Lesbian, Gay, Bisexual and Transgender (LGBT) community which commonly experiences discrimination. Many studies have countered that the LGBT community faces high discrimination in the banking and financing industry. As a result, this study concentrates on this marginalized community and its acceptance and continuation habit regarding mobile wallets. Consequently, this study has considered continuance intentions as a response to confirm the progress of the mobile-wallet industry. Also, this study tried to study the relationship between behavioral intention (BI) and continuous intention (CI) which is seriously lacks in the library of literature. The research operationalized the stimulus–organism–response (SOR) framework for the conceptual model and surveyed 100 self-proclaimed members of the LGBT community in India. The analysis has been done using the partial least structure (PLS). The findings demonstrate that variables like perceived trust (PT) directly influence the BI. On the other hand, variables like perceived ease of use (PEoU), social influence (SI), and satisfaction (S) doesn’t influence BI of the LGBT Community. The main outcome was a favorable association between BI and CI. It will help the stakeholders to understand how important this new market avenue is and how it can be explored. To ensure safe and secure transactions, a group think tank composed of important parties (financial institutions, mobile-wallet providers, the government, security specialists, etc.) should make recommendations. Mobile-wallet providers will attain benefit from this study’s understanding of user categories and ability to tailor their service offers as per the community.

The purpose of this paper is to identify and rank the different influence tactics used by children and to examine whether there is a difference in perception of parent and child with respect to the use of different influence tactics.

The study was conducted based on an extensive literature review and detailed focus group discussions. Through structured questionnaires, a survey was conducted on children (aged 8‐12 years) and their respective parent (any one). In total, 400 responses were received, out of which only 350 (175 children and their parents) were found to be fully filled, the remaining 50 were discarded due to incomplete information.

Statistical analysis suggests that the most common influence strategy used by children in this age‐group is persuasion strategy, followed by emotional and bargaining strategies. As per the t‐tests conducted, there were not many significant differences found in the perception of parent and child regarding the use of the different influence tactics.

The identified strategies and tactics are expected to add clarity to the issue of children's role in family decision making. Marketers should take these observations into consideration while designing and implementing global sales promotion and advertising strategies.

The paper makes a much needed contribution to the extant literature on Indian children in the age‐group 8‐12 years as consumers. The findings would add value to marketing companies and practitioners to have a better understanding of Indian children's influence behaviour. The results from the current study are crucial, as not many studies have been conducted in India when compared to the West.

The purpose of this paper is twofold: to categorize and rank products based on children's influence and to compare their influence on the different stages of the family buying process.

The study was based on an extensive literature review and focus group discussions. Using a structured questionnaire, a survey was conducted with children aged 8‐12 years. The sample size was 175.

Factor analysis revealed three distinct product clusters: “loud”, “noisy” and “quiet” goods. Children's influence was found to be highest for noisy goods, lesser for loud goods and lowest for quiet goods. One‐way MANOVA analysis found that for loud and noisy goods children's influence was highest in the initiation stage, and lowest in the search stage. For quiet goods, the highest influence was in the final decision stage followed by initiation and choice stage.

The identified product clusters and children's relative influence across the buying stages for these clusters are expected to enhance marketer's understanding of children's role in family decision making. Marketers should take these observations into consideration while designing and implementing their marketing strategies.

The results are important because previous studies have dealt with children's influence for various products at a broad level. In this paper, an innovative segmentation for products based on children's influence level has been identified and the influence measured across these clusters.

This study aims to examine the effectiveness of the Central Board of Secondary Education (CBSE)-based English textbooks and question papers in developing second-language higher-order thinking skills (HOTS).

Descriptive analysis establishes a causal relationship between learning objectives and second language (L2) writing proficiency. Content analysis is used to compare and analyze tabulated data for textbooks and question papers for the English language by the National Council of Educational Research and Training (NCERT) and CBSE. This method categorizes the materials and their assessments under HOTS and lower-order thinking skills to ascertain the relationship between learning objectives and L2 writing proficiency.

The study highlights teaching material and assessment shortcomings and their alignment with learning outcomes to enhance students' writing skills. It underscores the need for HOTS-focused materials, discussing their impact on writing skills. The study also explores how textbook–question paper mismatch hampers Bloom's taxonomy-based cognitive skills.

This research illuminates the efficacy of teaching and learning English as a second language (ESL) writing skills to improve the quality of education, which has real-world implications. The study highlights flaws in the educational system in India and suggests curricular and pedagogical changes.

The research examines NCERT and CBSE ESL textbooks and question papers to align teaching and assessment methods. The results aim to improve education through ESL writers' HOTS.

This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain.

This research examined papers from two reputable databases – Scopus and Google Scholar – from 1992 to 2022 using a scoping review technique (Arksey and O’Malley, 2005) and a theme analysis method. Out of 374, 181 articles fit the inclusion parameters and were evaluated using the theme analysis approach.

Data from 181 articles was evaluated thematically to create a thematic map of HPD research. Five main themes and their sub-themes were identified: consumer behaviour, housing attributes, factors influencing purchasing decisions, investment analysis and demographics, which proved essential in understanding HPD and customer preferences for house purchase.

Data from 181 articles were evaluated thematically to create a thematic map of HPD research. This SLR intends to provide useful new insights on consumer concerns about home purchases in the rapidly developing residential real estate market and the issues that marketers, housing sector stakeholders, real estate industry and existing and future researchers should prioritize.

This research is unique such that it is the only 30-year-long SLR on the subject matter of HPD. This paper makes a significant contribution to residential real estate domain signifying the present state of research in HPD.