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Article
Publication date: 26 March 2024

Aastha Kathuria and Apurva Bakshi

Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative…

Abstract

Purpose

Online impulsive purchasing is growing exponentially, and website-related factors play a substantial role in this phenomenon. This study provides a comprehensive and integrative framework encompassing a variety of website-related factors influencing impulsive purchase behaviour.

Design/methodology/approach

The study is a systematic literature review, which includes literature search from two prominent databases. This article consolidates the results of 60 relevant research papers, and thematic analysis is performed on various website-related aspects classified into five research topics.

Findings

The different website qualities have been classified into broad themes and their role in online impulse buying has been explored. The antecedents, moderators, mediators, and outcomes are portrayed in an integrated research framework. Possible research gaps have been identified, and a future research agenda has been proposed, representing potential research areas.

Research limitations/implications

As we have included only studies published in the English language, this review may be limited by language bias. Relevant research published in other languages might have been excluded.

Practical implications

This literature review may provide management insights to marketers and practitioners managing online retail websites. To sustain an online business in the long term, it is critical for online retailers to have a thorough understanding of all conceivable website stimuli and develop them in a way that compels consumers to make impulsive purchases.

Originality/value

This study represents an original contribution to the realm of systematic literature reviews. To the best of our knowledge, this is the first SLR that elaborately delineates the influence of website-related factors on online impulse buying behaviour.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 24 March 2022

Rakhi Singh, Priyanka Sihag and Aastha Dhoopar

The spread of the COVID-19 pandemic has led to an unseen crisis lately, which has put organizational leadership and employee engagement (EE) to test. Resilient leadership (RL…

1008

Abstract

Purpose

The spread of the COVID-19 pandemic has led to an unseen crisis lately, which has put organizational leadership and employee engagement (EE) to test. Resilient leadership (RL) helps an organization survive and keep employees engaged in the risky environment. Similarly, psychological capital (PsyCap) is known to exert an influence on EE, but PsyCap and EE have not been investigated together during the period of crisis. To address this gap, the present study aims to outline the importance of RL and PsyCap to keep the employees engaged in the information technology (IT) industry.

Design/methodology/approach

In total, 265 samples of IT professionals were collected by using an online survey questionnaire pan India. The collected data was analyzed using regression analysis, structural equation modeling along with bootstrapping technique for mediation analysis and model fit indices analysis.

Findings

The results of the analysis confirm the positive impact of RL on EE and the partial mediation impact of PsyCap on the RL–EE relationship, and the findings exhibit that employees with a higher level of PsyCap contribute favorably to EE during the COVID-19 pandemic.

Originality/value

This study aims to assist IT practitioners in effectively incorporating RL to plan mitigation strategies. EE is an outcome of enhanced PsyCap of employees. To develop necessary skills and coping mechanisms to combat disruptions of such massive outbreaks, RL and PsyCap are crucial.

Details

International Journal of Organizational Analysis, vol. 31 no. 1
Type: Research Article
ISSN: 1934-8835

Keywords

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