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The purpose of this chapter is to provoke thinking about the directions in which the travel survey toolkit should move in the near future based on the author's personal experience and as an outcome of the Travel Survey Methods conference. The chapter begins with a brief historical review that attempts to show some of the major elements of change that have occurred in travel survey methods over the past 40–50 years. A more detailed review is provided about developments over the past 10–15 years. The chapter then explores a number of emerging challenges, including telephone contact of potential respondents, computer-assisted surveys, Internet surveys, mixed-mode surveys, the impacts of language and literacy and the potentials of mobile technologies. Based on this, the chapter then considers future directions that should be pursued. The chapter suggests that it has been changes in survey methodology that have, in the past, sometimes enabled and at other times led to changes in modelling paradigms, and that this may be an appropriate time for travel survey methodology again to enable changes in modelling paradigms. A speculative specification of a new household travel survey that makes use of a number of these developments is then offered. The chapter ends with some concluding remarks that issue a challenge to the travel survey community to think ‘outside the box’ and foster change and improvement in the accuracy and representativeness of travel surveys.

Large-scale continuous mobility surveys have some advantages over less frequent (usually every 10 years), even larger-scale cross-sectional surveys; these advantages have been well documented in previous papers (Ampt & Ortúzar, 2004).

In this paper we first define what we mean by ‘ongoing mobility surveys’. We then describe the state of practice in this context, briefly reviewing the state of affairs in all the cases that we are aware of. We then discuss some problems encountered in practice and offer ideas for improvement. In particular, we discuss a wide range of issues that are likely to act as barriers to a high quality and sustainable implementation and suggest approaches for improvement. Issues covered include sampling frames and sampling methods, survey methods, respondent burden, weighting processes and expansion, and the increased importance of developing and maintaining field staff motivation. We also touch briefly on the practical/political issue of securing ongoing funding. Throughout, we advance some thoughts to try and explain why this method has not gained wider acceptance, particularly in the Northern Hemisphere where there are more examples of travel surveys in general.

The paper also raises some ideas and issues about the way in which ongoing mobility surveys can best collect data for the environmental accounting of travel. Finally, we raise questions about the environmental impact of the survey methods themselves as a stimulus for further consideration.