Table of contents
A Model of Opportunity Recognition and Exploitation: An Empirical Study of Incubator Firms
Robert G. Schwartz, Richard D. TeachTo most, opportunity recognition and exploitation are the key activities of entrepreneurship. In their 1989 paper on the subject the authors identified a factor structure useful…
The Demonstration of a Methodology for Assessing SME Decision Making
Audrey Gilmore, David CarsonThis paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME…
Being Creative at the Marketing/Entrepreneurship Interface: Lessons from the Art Industry
Ian FillisCreativity is not a new phenomenon. Neither is entrepreneurial marketing. This paper offers a discussion, based on both classical and contemporary evidence from the world of art…
Meeting the competition with a market‐oriented organisation: A case of China’s state‐owned enterprises
Sandra S. Liu, Yi‐Zheng ShiThe past two decades have witnessed significant changes in China as it has moved from a centrally planned economy to a more market‐oriented one. As a socialist nation, state owned…
Emerging Marketing Culture within Privatised Industry: The Transition of Change
Geoff Lancaster, Gerry BrierleyThe transition from a product driven to market driven culture has enforced changes in management style in previously nationalised companies. This article examines the background…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones