Table of contents - Special Issue: Papers from the CCI Conference on Corporate Communication 2007
Guest Editors: Michael B. Goodman
My country is different: Defining drivers of excellence in the global communications organizations of large multinationals
Peter Hirsch, Najia ShaukatThe creation of a truly global marketplace with a rapidly expanding middle class has created unparalleled opportunities global brands and the multinational corporations that own…
Sharing Yalumba: Communicating Yalumba's commitment to sustainable winemaking
Cecil Stephen CamilleriThe paper seeks to outline the theory and practice of an action research program, which is aimed at redesigning and implementing a communications strategy that will effectively…
Constructing corporate commitment amongst remote employees: A disposition and predisposition approach
Glenda JacobsThis paper aims to propose a framework for examining and understanding corporate commitment amongst teleworking employees that deconstructs and expands upon approaches to date. It…
Hearts at stake: A theoretical and practical look at communication in connection with mergers and acquisitions
Nana BalleThe paper aims to present a model for communicating mergers and acquisitions.
Between global and local: hybridized appeals in China web auto ads
Doreen D. WuThis paper aims to present the issue of glocalization in transnational advertising and to investigate various patterns of global‐local fusion in the discursive construction of…
Communicating to a diverse workforce: Employees' perceptions of symbolic corporate identity elements
Lida Holtzhausen, Lynnette FourieThis paper aims to determine whether language proficiency, race and education levels influence employees' perceptions of symbolic corporate identity elements of Lonmin Platinum, a…
Intranet editors as corporate gatekeepers and agenda setters
Sari LehmuskallioThis paper aims to explore the decision‐making practices and processes related to gathering, selecting, and publishing of internal corporate news through intranets in large…
Medieval origins of corporate communication: Sampson of Oxford and the Method of Letter‐writing
Martha Wetterhall ThomasThe purpose of this paper is to provide corporate communication educators and practitioners with historical information about the origins of their field, so that they may have a…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic