Table of contents
Market orientation, service quality and business profitability: a conceptual model and empirical evidence
Tung‐Zong Chang, Su‐Jane ChenThe authors explore the relationships among market orientation, service quality and business profitability. Based on an empirical study of Taiwan’s security brokerage service…
Opportunities for marketing travel services to new‐age elderly
Anil Mathur, Elaine Sherman, Leon G. SchiffmanBased on Schiffman and Sherman’s conceptual model of the new‐age elderly this article constructs a measure that identifies this segment of elderly in terms of their value…
Designing the service guarantee: unconditional or specific?
Gordon H.G. McDougall, Terrence Levesque, Peter VanderPlaatWhen designing a guarantee, service firms have a choice ‐the unconditional that guarantees customer satisfaction or the specific, which guarantees a major aspect of the service…
Internationalization of services: the service exporting decision
Kathryn Frazer Winsted, Paul G. PattersonServices represent the fastest growing portion of the world economy, yet they are still vastly under‐represented in the export packages of most countries. Services present unique…
Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments
Alice KendrickWinning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum