Table of contents - Special Issue: Culture and marketing in emerging market economies
Guest Editors: Professor Benet DeBerrySpence, Dr Kofi Q. Dadzie
Third‐space scholars: bridging the marketing academy and emerging markets
Benét DeBerry‐SpenceThis paper seeks to begin a meaningful dialogue on the concept of third space, or “in‐between space”, within the marketing discipline. In the context of scholarly research, third…
African culture and business markets: implications for marketing practices
William K. Darley, Charles BlanksonThis paper seeks to focus on the key underpinnings of African culture and its implications for business marketing practices.
Culture and design in emerging markets: the case of mobile phones in Russia
Asta Salmi, Elmira SharafutdinovaThis paper aims to focus on interactions between old and new cultural influences, investigating consumer preferences for a new type of product – the mobile phone – by looking at…
Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy
Kojo Saffu, John H. Walker, Robert HinsonThis paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and…
Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents
Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana ZaitThis paper aims to analyze antecedents of entrepreneurship propensity in two separate studies, at individual and organizational levels. The first study proposes that the effect of…
Segmentation strategies for non‐profits: mining the emerging market of “black gold”
Lydia McKinley‐Floyd, Nanda ShresthaThe purpose of this article is to present a strategic conceptual framework for targeting and mining the emerging market segment of Black philanthropy (black gold).
Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries
Jodie L. Ferguson, Kofi Q. Dadzie, Wesley J. JohnstonThe purpose of this paper is to explore country‐of‐origin (COO) effects on service evaluation in an emerging market.
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota