Table of contents
Large emerging markets (LEMs) and international strategy
Peter EnderwickThe purpose of this paper is to explore how the rise of large emerging markets (LEMs) has affected the business strategies of multinational enterprises. The growing importance of…
Patterns of price endings used in US and Japanese price advertising
Robert M. SchindlerThe purpose of this paper is to guide managers' choices of rightmost digits in retail prices by acquiring a better understanding of the psychological mechanisms by which price…
The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge‐based industries
Yanto Chandra, Chris Styles, Ian WilkinsonThis paper aims to complement existing theories of internationalization by studying an important aspect which has been neglected in previous studies: the process of international…
Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
Rick T. Wilson, Lyn S. AmineThe purpose of this paper is to draw upon the resource‐based view (RBV) of the firm in order to assess the “who, when, where, and how” questions about use of resources in shaping…
Contextual and cultural factors underlying Americanization
C. Samuel Craig, Susan P. Douglas, Aronte BennettAmerican cultural influence is evident throughout the world to varying degrees. The purpose of this paper is to examine factors that influence the extent to which a particular…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan