Table of contents
THE HIGHER CIVIL SERVICE
EDWARD PLAYFAIRWhat is the nature of the civil servant's job? How can one speed the good man's route to the top? How does one avoid a promotion policy based on “dead mens' shoes?”
Choosing the best product ranges and assortments
JAMES ROTHMANHow can a low price brand be promoted in such a way that it gains sales from its competitors and not from another, more expensive brand made by the same manufacturer? A firm has…
MARKETING COSTS: and their importance in pricing
MAX KJAER‐HANSENWhilst the ultimate objective of every business firm is to sell its products, the volume and profitability of its sales depend on the balance between supply and demand. Clearly…
MARKETING CONSORTIA: A PLAN FOR THE SMALL AND MEDIUM SIZED FIRM
JOHN KEANThe woollen and worsted industry consists almost wholly of small firms which for the main part are none‐the‐less of a sufficient size to be economic production units—that is they…
Raising the efficiency of the smaller firm
G.A. HUTCHESONWith so much emphasis placed today on the need for professional management and greater use of sophisticated techniques and equipment, the problems and requirements of medium‐sized…
PRICING: in theory and practice
ANDRÉ GABORIf you ask a student of economics what price is, he will answer that it is the factor which equates supply with demand. He is likely to add that, in a competitive market, price…
The competitive value of corporate size
TONY MORGANMany companies fail to use their size to develop the growth of their business. The author, Consultant in the Arthur D. Little organization in the U.K., shows what opportunities…
Industrial training—opting in or opting out?
GORDON E. WHEELERA QUESTION OF PRIORITIES WITH SMALLER COMPANIES The time has long since passed when it could be assumed that the fundamental problem of attaining profitability in business…
DECISION TAKEN
A.M. ALFREDDiscounted cash flow (DCF) is a technique for measuring whether future earnings from a project are worth the capital investment required to acquire them. Future earnings have…
Operational research and the buyer
ANDREW MUIRTo the outsider, the buyer's decision taking processes would seem to be highly empirical with little use being made of the scientific management techniques that are now available…
MANAGEMENT JARGON EXPLAINED
Tom WardNETWORK ANALYSIS The group techniques known collectively under the title of network analysis and comprising Programme Evaluation and Review Technique (PERT), Critical Path…
The problems of an investment analyst—: and their implications for the capital market
CHARLES PATTENInvestment analysis is still a young and imperfect science, but the opinions of the analyst are often crucial in deciding what new issues the capital market is prepared to accept…
A seller's market for management education in Britain?
BERNARD TAYLORThere is common agreement today in government and in industry about the need to educate and develop British management as a means of achieving faster economic growth and more…
Making the most out of publicity
WILLIAM PATERSON• Publicity is a vital arm of marketing. In the wider sense it covers all marketing communications — advertising, public relations, direct‐mail, brochures, display, films…
LEGAL DEVELOPMENTS
NEIL MERRITTDEFINITION OF REDUNDANCY Section 1 (1) of the Redundancy Payments Act 1965 provides “Where on or after the appointed day an employee, who has been continuously employed for the…
TAXATION and FINANCE
DESMOND GOCHTHE COMPANIES BILL The tangled affairs of some of the insurance companies involved in the recent crop of failures, with the consequent problems for policyholders who suddenly find…
ISSN:
0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)